WHO IS RHODES?

Rhodes isn’t a convenience store. It’s people. People who know a customer’s favorite drink before they reach the drive-thru window. People who notice if a daily customer misses a visit because they’re under the weather. People that make dinner for a family juggling so many activities they don’t have time to cook.

Through our people and relationship-focused culture, we have completely raised our customers’ expectations of the typical convenience store experience. Visit one of our locations to see for yourself.

Take the Rhodes HISTORY quiz and receive a *FREE 32 oz. fountain drink!

*Free drink issued as 150 reward points in the Rhodes app. Reward points will be issued to the app account associated with the phone number provided. Limited to one free drink per app account.

Our Mission

Our mission is to be a superior convenience store business; committed to excellence by creating a valuable experience for every guest and team member.

Core Values

  • Respect and trust our team and guests
  • Honesty to self and others
  • Outstanding experience for every guest
  • Do what we say we will do every time
  • Empower all well-trained team members
  • Service + Execution = 101 Success

Take the Rhodes history quiz.

Answer six questions to receive a FREE 32 oz. fountain drink and earn one of three titles; Rhodes Scholar, Heavy Fountain Drinker or Drive-Thru Disaster

WARNING: You might need a calculator. 

*Free drink issued as 150 reward points in the Rhodes app. Reward points will be issued to the app account associated with the phone number provided. Limited to one free drink per app account.

RHODES HISTORY

PAY ATTENTION. THERE WILL BE A QUIZ LATER.

Rhodes Convenience Stores started in 1963 when a young, hardworking oil jobber capitalized on a highway expansion project and later discovered an emerging retail gasoline market. A second generation of management then joined the company who established internal corporate functions and energized marketing efforts creating clear distinctions from other local convenience stores. Today, Rhodes operates 32 retail stores throughout Southeast Missouri, Southern Illinois and Western Kentucky with plans for continued growth.

Many strategic decisions and critical turning points contributed to Rhodes’ long-term success, but its priority has remained the same; provide quality products in a convenient manner while building customer relationships to keep them returning. These concepts built the foundation that has made Rhodes a consistent, and often daily, stop for hardworking men and women of Southeast Missouri, Southern Illinois and Western Kentucky.

1955

F.E. “Gene” Rhodes, a stubborn, hardworking farm boy, accepts a delivery salesman position with Gulf Oil Corporation.

1956

Gene hires his first employee for his Gulf Oil distributorship, Bob Amelunke, a delivery driver.

1963

Gene officially establishes Rhodes Oil Company, which is known today as Rhodes Convenience Stores.

Late 1960’s

Rhodes Oil Company takes a successful stride by becoming the exclusive fuel and motor oil provider for R.B. Potaschnick Construction Company, the contractor responsible for building Interstate 55. Rhodes Oil Company’s exceptional performance on this job launches its reputation for providing outstanding customer service, which remains an integral part of Rhodes today.

Early 1970’s

Gulf Oil Corporation pulls out of Southeast Missouri, and Gene Rhodes acquires several local Gulf stations. The self-service locations are renamed Rhodes Pump-Ur-Own, and its rapid growth in the retail fuel industry began.

Late 1970’s to Early 1980’s

The size and complexity of his Rhodes Oil Company grows, and Gene realizes the need to delegate daily operating responsibilities. As a proponent of promoting from within, Gene appoints two employees to key positions.

Jim Maurer, formerly a service technician with LP Gas, becomes Rhodes Oil Company’s Office Manager. Maurer formalized financing and accounting practices while developing the company’s corporate structure, which is still used today.

Paul Dirnberger, originally a part-time cashier at a Pump-Ur-Own station, introduced bold and innovative marketing ideas to grow the chain, which primarily provided gasoline, oil, beer, cigarettes, bait and tackle, joined the company’s leadership team.

1983

The first computer is introduced at Rhodes Oil Company’s office improving the handling of its general ledger and payroll.

Mid 1980’s

Rhodes Oil Company studies market opportunities and defines corporate objectives to guide future business decisions.

1986-1994

In addition to operating a successful, growing company, Gene Rhodes serves as the mayor of Cape Girardeau, Mo., where Rhodes is headquartered.

1989

Rhodes Oil Company acquires its first convenience store providing a full inventory of deli items, snack foods and beverages.  Its expanded inventory inspires Paul Dirnberger to rebrand the company with the theme “101 reasons to stop.”  Paul develops the company’s new title of Rhodes 101 Stops Convenience Stores, and a new logo replaces one that previously mirrored Gulf Oil’s logo.

1990

Five of the original Pump-Ur-Own stations are rebuilt to accommodate the Rhodes 101 Stops concept.  The Rhodes Travel Center east of Interstate 55 in Scott City is rebuilt.  After the upgrades, 14 convenience stores operate as Rhodes 101 Stops Convenience Stores.

1990s to 2000s

Rhodes 101 Stops introduces Orion Food Systems (Hot Stuff Pizza) and Chester’s Chicken (Chester Fried Chicken) products to provide an attractive menu of hot foods.  Rhodes consistently ranks as Orion’s top chain among its five state midwestern region.  

 

Rhodes pioneers drive-up window service in its locations, which becomes an essential feature for providing quick, convenience service to customers.

Rhodes introduces a proprietary charge card for retail and business accounts.  

Fountain soft drinks become a popular products at Rhodes making it Coca-Cola USA’s #1 chain or volume soft drink sales on an incident rate.

December 2014

Gene Rhodes dies at the age of 88.

2015

Rhodes unveils two big promotions that garner substantial excitement from customers and employees: a daily free fountain hour throughout May 2015 followed by a Jeep giveaway that customers entered to win June 2015 through August 2015.

April 2016

Rhodes begins a long-term, multi-faceted rebranding process lasting throughout 2016 and beyond. In April, a new logo is unveiled, which triggers the rebranding process. The new design focuses solely on the Rhodes name and drops “101 Convenience Stores” from the design.

In the same month, a new store design is introduced in Farmington, Mo. using a larger footprint, warmer color palette, and a local photography appealing to the community, which supports the store’s operation as customers and employees.

July 2016

Rhodes announces that military and veterans’ causes are its official corporate cause. The decision is inspired by Gene Rhodes’ service in the U.S. Army during World War II and the Korean conflict. To solidify the commitment, Rhodes makes a $10,000 donation to the USO.

August & September 2016

Two Rhodes locations are remodeled to include an Imo’s Pizza dine-in concept. The locations are in Perryville, Mo. and Scott City, Mo. The Scott City location introduces a Food Court layout, which includes Krispy Krunchy Chicken in addition to the pizza option.

September 2016

Following a summer-long promotion, which allowed customers to enter to win free fuel, food and drinks for a year, a winner is announced. Gabe McClung of Sikeston, Mo. wins after this contest video receives more votes than nine other finalists’ videos. Gabe “pays it forward” by donating his $5,000 prize to a Sikeston family who has a seven-year-old son battling a brain tumor. To honor Gabe’s selfless act, Rhodes also “pays it forward” by awarding the same prize back to Gabe. Both parties receive free fuel, food and drinks for a year from Rhodes to enjoy over twelve months.

November 2016

On Veterans’ Day, Rhodes makes another financial contribution to veterans’ causes. Five thousand dollars is donated among four Southeast Missouri and Southern Illinois organizations that serve veterans’ needs and foster patriotism among younger generations.

December 2016

Gabe McClung continues to share his Grand Prize of free fuel, food and drinks for a year by paying it forward to other people. On Christmas Eve, he visited the Sikeston Rhodes on North Main St. Anyone that donated $5 to a local food pantry, received $20 in fuel from Gabe’s remaining $1,000 fuel allotment that he could have spent on himself through August 2017. A large number of customers visited, more than $300 was raised for the food pantry, and Rhodes’ team members gladly spent their Christmas Eve serving a worthy cause.

Early 2017

Rhodes announces it will rebrand its Jackson and Mercato Di Rodi to a Rhodes location, which will also feature a full menu of Imo’s Pizza items.

March 2017

Rhodes partners with the Army PaYS program. As a partner, Rhodes guarantees active and honorably discharged members of the Army an interview and possible employment.

May 2017

Imo’s Pizza at Rhodes in Jackson begins offering delivery to its local customers.

May 2017

Rhodes announces it will attempt to break the world’s record for the largest fountain drink cup. The cup will need to be larger than the current 3,246 gallon record. Customer fountain drink purchases from May 26-July 31 will determine the final cup size. The cup will be unveiled and the record will be verified on August 20, 2017 at the Cape Girardeau Mercato Di Rodi. The record-setting cup will also feature a new design and Rhodes’ updated logo.

June 2017

Rhodes becomes the owner of the Cape Girardeau Imo’s Pizza location. The standalone restaurant becomes Rhodes’ fourth Imo’s Pizza franchise.

June 2017

A new Imo’s Pizza location opens in Sikeston, Mo. The dual branded store is Rhodes’ 28th convenience store, 2nd convenience store in Sikeston and its 5th Imo’s Pizza franchise.

August 2017

Rhodes breaks the Guinness World Record for largest cup/glass of soft drink on National Lemonade Day. The record-breaking cup holds 4,730.95 gallons of lemonade and takes three hours to fill. A crowd of 1,000 spectators witnesses the official announcement and celebrates the milestone with free lemonade, pizza and hot dogs. The cup continues to reside at 425 South Mount Auburn Rd. in Cape Girardeau, Mo. It is accessible by the public for photos and is listed as a Cape Girardeau landmark to visit on several travel websites.

December 2017

A new Imo’s Pizza at Rhodes location opens in Poplar Bluff, Mo. The dual branded store is Rhodes 29th convenience store and its 6th Imo’s Pizza franchise. The restaurant fulfills over 13,000 orders in its debut week.

December 2017

CS Decisions magazine presents Rhodes with its 2017 Best Overall Engagement Through Ongoing Social Media Campaigns Award for creatively engaging costumes using Facebook, Twitter and Snapchat. Large Convenience store chains with 270 to 2,500 outlets were considered for the award, but Rhdoes’ world record attempt, fruit-flavored lemonade, HomeGate HQ and holiday how-to video campaigns put it on top.

January 2018

Imo’s Pizza at Rhodes fundraisers generated over $13,000 for local schools and organizations since the events were introduced in March 2017. Rhodes continues to offer fundraiser opportunities.

Summer 2019

Rhodes test Street Eats, a new food truck menu, at its South Mount Auburn Road location in Cape. Guest feedback is overwhelmingly positive, and Rhodes begins plans to introduce the same menu at a new convenience store opening in Chaffee, Mo. in January 2020.

December 2019

Imo’s Pizza at Rhodes fundraisers generate over $75,000 for local schools and organizations since the events were introduced in March 2017. Rhodes continues to offer the fundraisers in 2020.

Late January 2020

Rhodes opens a newly constructed convenience store in Chaffee, Mo. The new location replaces an existing facility on the opposite side of Highway 77. It opens with Rhodes newest food concept, Street Eats, a food truck menu.

March 2020

The COVID-19 pandemic hits the United States. Nonessential businesses across the country, including the Midwest, are ordered to shut down. Convenience stores are categorized as essential businesses. Rhodes and Imo’s Pizza continue providing guests with clean, safe shopping environments as their demand for take home food and household needs grow. Rhodes also introduces “appreciation pay” for its team members. Rhodes employees earn an additional two dollars per hour to recognize their dedication to serving guests through unprecedented times. Appreciation pay continues for several weeks into the spring and early summer.

September 2020

Rhodes management team purchases the Rally’s Drive-In located in Farmington, Mo. The restaurant becomes Rhodes’ third location in the Rally’s franchise system.

October 2020

Rhodes completes a major remodeling project at its North Sprigg St. convenience store in Cape. The location’s exterior is refinished to match Rhodes’ newly built locations. Street Eats, a food truck menu, is introduced at the location. Rhodes’ relationship and proximity to Southeast Missouri State University is reflected throughout the store’s interior finishes including recognition of its “Official Fountain Drink of SEMO Redhawks” title.

May 2021

An interior and exterior remodeling project is completed at the Fruitland, Mo. Rhodes location. Street Eats, a food truck-inspired menu, is introduced at the location.

August 2021

Interior and exterior remodeling projects are completed at Rhodes’ flagship location on North Kingshighway in Cape Girardeau, Mo. It offers Street Eats, Rhodes’ food truck-inspired menu. Locals have affectionately called the location “Momma Rhodes” for years, so the nickname is incorporated in the store’s branding.

September 2021

The Rhodes location at the intersection of West End Blvd. and Independence St. in Cape Girardeau, Mo. is demolished to make way for a new Rhodes location to be built. Construction is expected to be complete in Spring 2022.

November 2021

Ground is broken for a “mini truck stop” in Miner, Mo. It will become the company’s 30th convenience store.

December 2021

Rhodes’ six Imo’s Pizza locations raise over $104,000 for local schools and organizations since introducing their fundraising programs in 2017. Fundraising options include selling vouchers for fresh baked pizzas to be enjoyed at home or in the restaurant along with 10% give back nights allowing groups to receive 10% of sales made on their behalf.

January 2022

Rhodes finishes an exterior remodeling project at the North Main Street location in Sikeston, Mo. As one of Rhodes’ busiest locations, the store’s exterior was updated to feature its current branding, new signage and improved lighting.

February 2022

Rhodes launches its proprietary app that allows guests to save up to ten cents per gallon of fuel, order any in-store item prior to arrival, earn reward points on all purchases and choose to receive their orders at the drive-thru window, from a pick-up shelf located inside stores’ entrances or have it delivered to them at a fuel pump.

May 2022

Rhodes’ opens a new location at the intersection of West End Blvd. and Independence St. in Cape Girardeau, Mo. replacing a facility at the same site, which was demolished eight months earlier. The location offers Rhodes’ food truck-inspired menu, Street Eats.

August 2022

Rhodes’ opens a new location in Miner, Mo. immediately west of I-55. The location offers diesel fueling island and a CAT Scale for tractor trailer trucks.

May 2023

Rhodes finishes an exterior remodeling project at its Starlight location in Jackson. The location serves a rural, but very busy, area on the outskirts of Highway 72. The location maintains its Hot Stuff Pizza and Chester’s Chicken menus while the exterior branding, signs and lighting are updated.

June 2023

Rhodes launches an updated version of its app that can operate on mobile devices and personal computers. The app enhances the features built into the original app but makes them easier to view and use. it also includes gamification features by rewarding guests with large sums of bonus points for purchasing any combination of drinks from Rhodes seven days in a row. The same opportunity is offered for purchasing items from Rhodes’ fresh food menus seven days in a row.

July 2023

Rhodes finishes an exterior remodeling project at its Dexter, Mo. location that features Hot Stuff Pizza restaurant. Dexter is situated between Sikeston and Poplar Bluff where Rhodes’ updated branding is displayed at its convenience stores in those towns. The exterior of the Dexter store receives the same updated branding, new signage and improved lighting.

September 2023

Rhodes opens its first location in Kentucky. The store is located on Park Ave. in Paducah, Ky. and offers Street Eats, Rhodes’ food truck-inspired menu. A few new menu items are added to appeal to its new Kentucky guests including a grilled white cheese sandwich, fried chicken livers and gizzards, a line of fried bologna sandwiches and jumbo hot pretzels with either salt or cinnamon and sugar. The location becomes one of the few businesses in the market that serve guests 24 hours a day, 7 days a week to best serve the surrounding community including the nearby major hospital.

November 2023

Rhodes opens its second location in Kentucky. The store is located on Lone Oak Rd. in Paducah, Ky. To provide its guests with a consistent experience, the Lone Oak Rd. also offers Street Eats, Rhodes’ food truck-inspired menu. The location operates 24 hours a day, 7 days a week to best serve the surrounding community including a nearby hospital.

December 2023

The Perryville Rhodes & Imo’s Pizza location near I-55 embarks on an extensive interior remodeling project so the store can provide guests with the same brand experience as its other locations. It even expands into a vacated business space in the same building to offer guests even more products and convenience.

January 2024

The Sikeston Rhodes on North Main St. begins an interior remodeling project. Construction is expected to last six months as the store continues operating as usual through four construction phases.

Take the Rhodes history quiz.

Find out if you’re a Rhodes Scholar, Heavy Fountain Drinker or Drive-Thru Disaster. There are only six (sorta easy) questions.

*Free drink issued as 150 reward points in the Rhodes app. Reward points will be issued to the app account associated with the phone number provided. Limited to one free drink per app account.

DOWNLOAD THE RHODES APP

Save 10¢ per gallon when fueling with the app and paying directly from your bank account

SHOP RHODES ONLINE

Order online at www.TheRhodes.app. Order ahead, earn and spend rewards on purchases.